Your customers will be here. Will you?
The Discover Boating® New England Boat Show® draws boaters, fishermen and water sports enthusiasts from across New England. It’s a 60+ year tradition that delivers what other forms of marketing cannot: face-to-face connections with motivated buyers.
Attendee Demographics
Based on 2025 Consumer and Exhibitor Post-Show Surveys
Age
Income
Where Brands Meet Buyers
On average, nearly 31, 000 serious outdoor enthusiasts from Massachusetts, Rhode Island, Connecticut, Maine and Vermont walk through the doors every year.
86%
own or plan to buy a boat
38%
came to buy
53%
made a purchase at or after the show
Why Brands Keep Coming Back
81%
of exhibitors rate the show
experience positively
74%
rated attendees positively in engagement
and product interest
Modern Consumers Crave Experiences—Be Part of One
Our show offers a dynamic, interactive marketplace where you can:
- Tailor your pitch with one-on-one interactions
- Align your brand with an entertaining, educational, and inspirational event
- Generate leads and build your prospect database
- Reach people at exactly the right moment—when they’re looking to buy